Today, we are already finding Internet-enabled microchips in everyday objects, in automobiles or means of production - the digitization of society and economy is in full swing. The result is a digital parallel world in which not only people and machines exchange information with each other, but also machines among themselves. That's why we teach "Doing Business in a digital world" instead of just "Digital Business" – with a lot of business administration and the right dose of information technology.

Digital technologies are said to change the business world almost as quickly and sustainably as the meteorite impact about 66 million years ago, which led to the extinction of so many life forms on planet earth. And yes, Digital Darwinism has already claimed many prominent victims. Just like the dinosaurs in those days, large corporations such as Agfa and Kodak, Nokia, Neckermann or EMI have disappeared from the scene in recent years. But on the other hand, companies such as Apple and Samsung, Amazon or Soundcloud and Netflix, which have recognized and used the change for themselves, have blossomed.

Digitalization is unstoppable and will change business models, work processes and the way we live together at least as much as the invention of printing with moveable types.

Society and companies therefore urgently need women and men to support them in the digital transformation. The prosperity of all of us, but also the respect of ethical principles are at stake.

It is up to you to help shape this transformation - and we offer you the opportunity to prepare for it with our 7-semester international Bachelor's program in Business Administration/Digital Enterprise Management (B.Sc.).

No matter whether you see yourself as an entrepreneur, a consultant, a manager or a specialist: Learn in an international environment, how to link the most important study contents in the age of digitization in order to lead companies into the future in a visionary, responsible and successful way.

The tailor-made program merges a general, management-oriented and a program-specific part with almost equal weighting. The general part consists of subjects selected for you in the fields of business administration, economics, ethics, social and intercultural competence, quantitative methods and law. In the program-specific part, you will acquire skills in particular in the following areas:

• Digital Business Models
• Digital Business Processes
• User Experience Design, Web Technologies
• Big Data Management
• Digital Business Applications
• Electronic Markets, Electronic Data Interchange, Enterprise Application Integration
• Customer relationship management, e-commerce
• Supplier relationship management, e-procurement
• Programming
• Project Management
• Change Management in a global context

Quelle: Hochschule Pforzheim - Gestaltung, Technik, Wirtschaft und Recht vom 22.10.2019

  • Studienfeld(er)
    Betriebswirtschaftslehre; Technologiemanagement
  • Schwerpunkt(e)
    Big Data Management; Digital Business Applications; Digital Business Models; Digital Business Processes; E-Commerce; E-Procurement; Programming; Web Technologies
  • Zulassungsmodus
    Örtliche Zulassungsbeschränkung, zwingend mit NC
  • Studienbeginn
    nur Wintersemester
  • Weitere Informationen zu Zugangs- und Zulassungsbedingungen
    The awarding of study places is done by a specific state regulation: Hochschulvergabe-verordnung (HVVO). The study program Betriebswirtschaft/Digital Enterprise Management is a program that specifically focuses on foreign applicants whose lectures will largely be held in English. The program leads to conventional Bachelor of Science degree overseas. Therefore the quota for foreign nationals has been increased to 53%. Of the study places that remain for German applicants or foreign nationals who are equally tretated to Germans, 90% will be awarded according to the selection results and 10% after the waiting time. Second study applicants will be admitted for a separate quota. Passing the entrance examination to determine the specific scholastic ability for the study program BSBA/Digital Enterprise Management is a prerequisite for admission consideration. If a valid university entrance and English language skills are demonstrated, the pre-selection (first stage) follows after evaluation of the university entrance qualification. The preliminary determination of the specific scholastic ability (ranking) is based on the grade point average in the university entrance qualification. The ranking decides which applicants will be invited for an interview (second stage). The selection interview is conducted in English and takes place in person or by use of sound and image transmitting methods (videoconference systems), especially for applicants who are abroad at the time of the interview. The interview is usually conducted in a four-week period after the application deadline at Hochschule Pforzheim. The applicants will be invited in time for an interview by Hochschule Pforzheim. The selection interview is evaluated according to the following criteria: ? Study motivation (20%) ? Social skills (20%) ? Capabilty to present (20%) ? Study relevant language skills (as a result of the interview) (20%) ? analytical thinking (20%) If you achieve a score of at least 4.0 at the interview, you have passed the test and can be taken into consideration for the admission process. The grade essential for the selection process is calculated 50% from the grade of the pre-selection process and of the selection interview.
  • Weitere Informationen zu Zugangs- und Zulassungsbedingungen
    Weitere Informationen zu Zugangs- und Zulassungsbedingungen
  • Meisterprüfung und/oder gleichwertige berufliche Aufstiegsfortbildung
    • einem Beratungsgespräch an der Hochschule
  • Mehrjährige Berufsausbildung und/oder Berufserfahrung mit fachlicher Nähe zum Studienfach
    • einem Beratungsgespräch an der Hochschule
    • einer Eignungsprüfung
weitere Informationen zu "Studieren ohne Abitur"
  • Vorlesungszeit
    Wintersemester: Ende September bis Ende Januar Sommersemester: Mitte März bis Anfang Juli
  • Die Informationen über die Hochschulen und deren Studienangebote werden durch Zugriff auf den Hochschulkompass der HRK erzeugt.
    Stand: 28.08.2021
Oliver Berger
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