International Business Administration, Focus on Communication Management, Bachelor
Based on the basics of communication management you learn how to develop communication briefs, how to implement them and how to manage a communication crisis. Modules such as Copyright & Media Law and Communication & Campaign Planning help you to get an understanding of the legal environment and facilitate your budgeting and media planning expertise.
Was ist "Business Administration"?
Business administration is management of a business. It includes all aspects of overseeing and supervising business operations and related fields which include accounting, finance and marketing. In a single sentence it means "The principles of managing the activities of an entreprise"
Quelle: Wikipedia vom 23.10.2018