Senior Demand Generation Manager B2B (m/f/d) - remote or hybrid
About tribe29 GmbH:
We are the creator of Checkmk, a leading open source monitoring software. We are a strong team of software developers, technicians, open source enthusiasts and nerds who are passionate about helping companies of all sizes to run their complex IT infrastructures reliably. We are growing quickly both in our German home market and internationally.
As one of the leading providers of IT monitoring solutions, our software ‘Checkmk’ monitors millions of systems and software applications in your multi-clouds, data centers or even in smaller IoT devices. Over 2,600 paying customers use the Checkmk Enterprise Edition on a daily basis, and our Open Source version has tens of thousands of users worldwide. By working closely with this community, we ensure that our product really helps our customers.
Sounds interesting? Then we look forward to receiving your application via our partner Campusjäger by Workwise.
We are the creators of Checkmk, a leading open source monitoring software. We are a strong team of software developers, technicians, open source enthusiasts and nerds who are passionate about helping small and large companies run their complex IT infrastructures reliably. We are growing quickly both in our German home market and internationally.
- Drive growth by defining, developing, implementing and optimizing campaigns across digital channels to reach our target audience
- Manage the end-to-end implementation of campaigns – from brief and deliverables to set-up, nurturing workflows, measuring and optimizations
- Work closely with content writers, designers, marketing automation, community manager, video producers, webinar manager, SME’s, our digital marketing agency and more
- Own the demand generation campaign plan and calendar, informing and briefing the team and other relevant stakeholders on current and upcoming support for marketing campaigns
- Measure, analyze and report on the impact of paid marketing campaigns and provide guidance on future areas of investment and team learnings regarding what is driving revenue
- Develop and manage ongoing testing to further optimize ad creatives, landing pages and targeting
- Identify and evaluate new channels to reach our target market
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- You want and you can do more? Don´t worry, there are lots of other exciting tasks!
- 8+ years of experience in B2B marketing or demand generation, preferably in SaaS or technology companies
- You have an entrepreneurial mindset and want to get things done. You are driven by impact and want to be measured by results
- You have experience in managing campaigns across digital channels (paid ad platforms, blogs, review websites, communities and more), ideally for Europe and the U.S. market
- Excellent campaign management skills – briefing, planning, execution, owning the feedback loop, measuring and adjusting
- You have a strong opinion on how to measure the effectiveness of marketing campaigns within the B2B software space
- Continuous test-and-learn mentality
- Highly proficient at messaging and copywriting, turning complex topics into convincing stories that motivate people to take action
- Good mastery of landing pages best practices and Conversation Rate Optimization
- Previous experience with Hubspot, Hotjar and the Google online suite (Google Analytics, Google Tag Manager, Google Search Console, Optimize) will come in handy
- Experience working with various content formats such as videos, audio podcasts, etc.
- Exceptional written and communication skills, fluent in English. Fluency in German is a plus
We are a dynamic, fast growing and easy-going company where positive collaboration is very important. We are more than just colleagues; we have a strong team and a great customer community. For us, high autonomy and flat hierarchies are not just words on paper, but everyday life. With us you don’t work as one of hundreds or on purely theoretical questions but have an immediate positive influence. With our product, we make the lives of thousands of administrators easier and help them in coping with the increasing complexity of IT. Our customers love our product and your work helps to keep it that way!
- Work in a highly motivated and skilled team
- A dynamic environment and growth-oriented mindset
- Flexible and family-friendly working conditions in a stable environment with the option to work remote
- A wide range of opportunities for personal development
- A great office in the heart of Munich
- An attractive salary
Our job offer Senior Demand Generation Manager B2B (m/f/d) - remote or hybrid sounds interesting? Then we are looking forward to receiving your application via Campusjäger by Workwise.
With our partner Campusjäger by Workwise, you can apply for this job in just a few minutes without a cover letter and track the status of your application live.
- tribe29 GmbH